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Insert a "Take this exam" button on your site: 
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1 |
Is the phrase below from Kotler?
"Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others". |
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| False |
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2 |
Define Marketing?
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A.
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Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably
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B.
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Marketing is a serious process that identifies, anticipates and satisfies corporate requirements profitably
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3 |
What does successful marketing require?
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A.
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Profitable
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B.
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Offensive (rather than defensive)
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C.
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Integrated
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D.
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Strategic (is future orientated)
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E.
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Effective (gets results)
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4 |
Is the following a good definition of Marketing: "The right product, in the right place, at the right time, and at the right price"
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| False |
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5 |
What's the marketing concept?
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A.
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Choosing and targeting appropriate customers
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B.
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Positioning your offering
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C.
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Interacting with those customers
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D.
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Controlling the marketing effort
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E.
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Continuity of performance
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6 |
Marketing Management Process includes:
- Analysis/Audit - where are we now? - Objectives - where do we want to be? - Strategies - which way is best? - Tactics - how do we get there? (Implementation - Getting there!) - Control - Ensuring arrival |
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7 |
Why is marketing planning necessary?
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A.
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Systematic futuristic thinking by management
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B.
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Better co-ordination of a company’s efforts
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C.
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Development of performance standards for control
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D.
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Sharpening of objectives and policies
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E.
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Better prepare for sudden developments
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8 |
Has Kotler defined Marketing as "the human activity directed at satisfying human needs and wants through an exchange process"?
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| True | ||
| False |
